This workflow enables you to automate your LinkedIn outreach:
Create an audience by importing a list of LinkedIn profiles URLs
Define a sequence with the following messages:
Invite message: It is displayed next to the invitation, but is only sent if the invitation has been accepted. (This is how it works on LinkedIn)— limited to 200 characters for Classic & 300 for Sales Navigator/Premium account, by LinkedIn
Welcome message: Sends a welcome message once the profile has accepted the invitation, following the initial invite message (if applicable). - limited to 300 characters
But it might be affected by the Number of Daily Update.
(For example: if 0 is set as a delay, and 1 in the Number of Daily Update, your welcome message will be sent 1 day after the invite message).
Note that if you have received a reply in the meantime, this one will not be sent.
Follow-up message (1 max): Sends a follow-up message after the designated delay period to profiles that have not responded to previous messages.
Note that if you have received a reply in the meantime, this one will not be sent.
Note: you should always add a delay between the welcome message and the follow-up message.
Why the Number of Daily Update influences your Welcome messages? Because it is the number of checks the robot will do in 24 hours. Meaning that, if you have set 3, the robot will check 3 times during the day, every 8 hours (24/3). To make sure your welcome messages or follow-ups have been sent.
Don't forget to use the Outreach Report! The brand-new dashboard to monitor your sequences.
& also, this article might interest you: LinkedIn Outreach Automation with multiple accounts
Prerequisites
In order to set up the sequence, you need to have:
A Google Drive account (optional but recommended)
A LinkedIn account (ideally a Premium/Sales Navigator account)
A brand new dashboard to monitor your sequences 🤩 - Outreach Report
You can find the profiles using other workflows:
We have many workflows in the Store - you can also ask us with the Help Button 💬 and we'll guide you 👌
Integrations
Select a LinkedIn account in the Integrations section.
Make sure that the accounts are up-to-date, it should look like this 👇
Inputs
You can either import Classic LinkedIn profile URLs or Sales Navigator ones.
We recommend you to import a CSV, the first column being the profiles URLs.
Your CSV needs to be delimited with simple commas like this , and not ;
Format
The first column of the CSV has to be the profiles URLs.
Personalization Data
You can also add more columns to your CSV that will be mapped to to the "meta" column of your leads later on.
For example if you add the column company it will be mapped under meta: { company: "your_value"}.
You can then use the value ##{{company}} inside your messages. to use such data as personalization variable.
Make sure not to use any reserved keys - see the Spreadsheet Template to know what we use.
Parameters
Messages
You can choose to add an extra filter: send to everyone, existing connections (1st degree) or only new connections (2nd and 3rd degrees).
Please respect the messages type:
The
invitetype will be sent only along the connection requestYou can delete the invite line only if it is for "existing connections only"
For new connections - Leave it "empty" if you don't want to include a message with the connection request but keep the invite.
Please be aware that the character limit for messages on a regular LinkedIn account is 200, while for a Sales Navigator or Premium account, it extends to 300 characters.
welcomeis sent after a request has been accepted - 300 characters maxfollow_upis sent after the welcome - you can do only 1 follow-up max & delay of 1 day minimum
At the moment, messages must be unique: you can't have multiple "welcome" or "follow_up".
Note that a welcome can be considered as a follow-up as a rule of thumb.
Messages Personalization
You can use the following variables in your messages that will be dynamically filled:
##{{full_name}}##{{first_name}}##{{last_name}}##{{company_name}}
If you provided additional data when importing your inputs, for example a column intro you can use it in a message.
Example with the intro great to meet you! for the first_name Guillaume:
the message
Hello ##{{first_name}}, ##{{intro}}will render
Hello Guillaume, great to meet you!
That's a basic example, but it's entirely up to you to personalize your messages.
Delays
Note that the delays between each message are in number of days.
The Welcome message will be sent only if the people accepted your connection requests in the first place.
If you have a follow-up message, make sure you add a delay 👌
Number of daily update
This is the number of time per day we will update the sequence data.
By default, it is set to 1 but you can update the sequence up to 6 times per day.
Launcher Settings
You can launch the workflow now or later.
If you select the later option you will need to define the specific date and time you want the workflow to start at.
We recommend using the Time slots settings to make sure you will send messages only when you are in the right timeframe (i.e during the day and not at night for instance):
Click on Launch and you are all set 🏆.
Now, sit-back, relax, go grab a ☕️ and enjoy your LinkedIn outreach on autopilot 🔥
Frequent Errors
The profile_url you imported is not valid
You did not add a delay between the welcome and the follow-up message
Your invite message is too long (300 characters max)
You did not fill in the sequence content like in the screenshot below 👇 you must at least have an invite message if you send to everyone/new connections only.
